Dream is the strategy that I use that helps my clients achieve whatever result they're looking for. It uses basic and general design principles, psychology, and theories that will ALWAYS stay the same. It also heavily uses basic brand strategy that every brand needs regardless the size or time it has been in business.
On the flip side though, it is a custom strategy focused framework that is able to adapt to your business. So even if another brand has the same problems and goals as you, your solution will be personalized to your business!
How DREAM Helps Cosmetic Brands
DREAM
THE DREAM FRAMEWORK
The first step is to define or “dive” into the full essence of your brand to define what makes your brand your brand. We gather the “ingredients” to your brand’s essence, and then build a strategy AKA the “formula” to your brand! Kind of like the ingredients and formula you use to make your amazing products!
D-efine
This step involves doing research on your dream customers wants and needs in a business and research on your competitors to game plan creating a brand that hits your goals, struggles, stands out, and speaks to your customers.
R-esearch
Next, we finally execute the plan by designing your new brand identity using all of the information we gathered.
E-xecute
Once the designing is complete, we assess whether or not this brand hits goals, struggles, stands out, and will speak to your customers. The goal is to see how it would work in the real world.
A-ssess
This final stage involves launching successfully and continued progress! This step is very important because sometimes people think that they can now sit back and let the branding do the work and the initial excitement wears off after a while. The momentum and excitement needs to continue and the work isn’t done! So I send my clients off with useful tools to ensure short and long term success.
M-omentum
CLIENT CASE STUDY WITH DREAM
This client is a bakeshop brand owner and when she first came to me she was struggling with getting her audience to trust her. They didn't seem to be connecting with her brand. She didn't really have a brand. She had a logo, graphics, and barely had a color palette. On top of that her social media presence was underwhelming and she didn't know what to post.
This was her original logo
We used the dream framework by first defining the essence of her brand. We defined her target audience, mission, values, morals, personality, messaging, tone of voice, and USP
Then we dove into her competitor research to see what they were doing right and wrong and also dove into her customer research.
Once that was done we used all of that information to create her visual branding and this is how it turned out.
As you can imagine, she was feeling lost, very frustrated and knew that something had to change because this was her passion and she wasn't going to give up. So she believed in herself trusted in me and made the strategic choice to invest in my services.
After designing her brand, we evaluated if her brand felt like her, while also representing her brand in the best light and attracting her audience while also standing out. We also evaluated whether or not it would hit her pain points and help her achieve her goals. We determined that it absolutely did so much so that she felt confident enough to raise her prices because now her brand reflected the quality of her products! We reflected her branding in her website as well!
And finally, we helped her to keep the momentum going! She already had branding guidelines that would help her to use her branding to the fullest, but she went a step further by investing in a social media strategy. We used ALL of her elements in her branding to create a TikTok and Instagram strategy.
The result was that not only was she able to show up confidently online and knew what to post to get her audience to connect with her, but they were FINALLY connecting with her pastries and her brand! She started a TikTok not even having one and in 3 days gained over 1k followers. People fell in love with her visual branding and she had people across the US BEGGING for her to ship! She was overwhelmed with all the support but in a good way! She is finally feeling relief and gaining the benefits of her taking the step and not just staying stuck.
None of this could've happened if she didn't believe in herself and taken the strategic risk to elevate her brand even through her fear of investing.
And she isn't to only client winner!
Kiara Jones
Working with Jonita was amazing! She is very knowledgeable and attentive to your brands needs while working very quickly and efficiently. She has taught me so much about managing a successful brand and I look forward to putting those strategies and new branding to practice.
Lauren Tenny
Jonita kept amazing communication and patience with me as I'm such a busy business owner with another full time job, Jonita was so understanding of time, boundaries, and very communicative. She definitely elevated my brand and got my brand more attention! Not only is her work bomb and turns out elevating your brand, but she helped me feel like I had a business partner along the way not just someone I hired for a few months.
Kwamina Akinyede
Jonita was very thorough in her process. She really cares about her clients and puts her soul into her work. She really helped my brand voice come to life. She is very detailed in her work and takes the smallest detail seriously. She took my vision and brand pillars and incorporated them into my logo and style. I am so happy with the final products. She is an expert in this field. She also showcased the importance of branding. She is very knowledgeable and really is out for her clients to succeed. I enjoyed working with her. Her notion process is so organized and it makes it easy to know what still is needed. I would recommend her to any business and will be using other services that she provides.
Since I recently niched down, some of these wins are from other industries and some are with a cosmetic brand but it’s the same framework! This framework works just as efficiently if not more for cosmetic brands!
CLIENT WINS WITH DREAM
