FROM HUSTLING IN THE DARK TO ELEVATING THE INDUSTRY'S BRIGHTEST
I have always loved arts and expressing myself with colors, painting, and drawing. I’ve been obsessed with art since I was 9. Always painting, sketching, and finding new ways to express myself through color and design. At 14, I discovered graphic design and instantly knew it was more than just a hobby. By 17, I was in college while still finishing high school. I eventually took a semester off to prioritize my mental health — and just as I returned in 2020, the world shifted with Covid.
Creativity has always been my first language.
At 19, moved out, got married, and reality hit hard
I was ready to grow and finally step into who I was meant to be, but college wasn’t cutting it anymore. As a 19 year old with real bills and real responsibilities, I had to face the hard truth: I couldn’t afford to keep going. Graphic design slowly faded into the background as survival took center stage. I worked retail, cleaned houses, did customer service, served tables, anything to get by. I eventually landed a serving job that paid well, but it came at a cost. I dealt with racism, verbal harassment, and constant burnout. I was overworked, under appreciated, and underpaid. And I knew I was meant for more.
After the murder of George Floyd and the heavy impact it had on my city, my husband and I knew it was time for a fresh start. In July 2022, we each worked two jobs to make our move from Minneapolis to Dallas possible. As we planned our new life, I asked myself what kind of work would actually make me feel fulfilled. I was done settling for jobs that drained me. That’s when I knew, it was time to return to what I truly loved: design. After we made it to Texas, I reinvested in myself, refreshed my skills, and earned two certifications in Graphic Design. I was ready to build something real.
Even after anything my business, the abuse didn't stop
To help fund my business, I picked up a part-time kitchen job, but even after sharing my past experiences in Minneapolis, the manager still chose to mistreat me. So, I walked out. I went full-time in my business, but things didn’t instantly get better. I was working with clients who didn’t value my work, took advantage of me, and left me feeling depleted. I struggled to attract the right people and find consistency. I knew something had to change and fast. That’s when I started reflecting on the projects that brought me the most joy… and the clients who reminded me of myself: hard-working, driven women of color, especially in the beauty industry.
I was ready for a transformation — so we packed up and left
I chose to work with cosmetic brands because I fell in love with the drive, ambition, and creativity of the women behind them. These women shared the same values my brand stands on — quality, innovation, hard work, and growth. That’s why I’ve made it my mission to empower beauty brand founders through strategic and stunning design that isn’t just pretty, it performs. I help you bring your vision to life through bold, intentional branding that connects deeply with your audience and positions you as the go-to in your space. Because your brand deserves to be as powerful as the woman behind it.
The abuse I went through is, unfortunately, a reality that far too many Black women face and I’m still healing from those scars. That experience lit a fire in me to never settle for less again. Now, I fight just as hard to help other Black women break free from those environments, step into their power, and become the CEOs of their own lives. You deserve more than survival. You deserve to thrive, to be seen, and to build something that no one can take away from you.
