MY JOURNEY TO LEVATING
COSMETIC BUSINESSES
E
I moved out of my parents’ home because I was ready to grow and finally be the person I was meant to be. However, I started to reflect on whether college would be the option for me as I was a 19 year old with bills and could no longer afford it. Shortly after, I got married and as you guessed, graphic design fell out of the picture for me and I began working retail, cleaning, customer service and serving jobs that I absolutely hated but it paid the bills. I unfortunately was subjected to racial, verbal and mental abuse from these jobs. I was overworked, underappreciated and underpaid.
My passion for graphic design started when I was 14 years old. I have always loved arts and expressing myself with colors, painting, and drawing. I had the privilege of attending college when I was 17 years old. While still in college, I graduated from High School. I decided to take a semester off from college for my mental health and then resumed classes in 2020 but then Covid hit...
In July of 2022, both my husband and I got 2 jobs to be able to afford to move from Minneapolis to Texas. I began to reflect on what I wanted to do work wise in Texas. I was tired of working jobs where I felt under appreciated and overworked. I realized I needed to go back to what I loved doing! We were finally able to move to Texas and I began taking courses to refresh my knowledge and earned my two certificates in Graphic Design.
I finally launched my business! However, I worked with clients that didn’t appreciate my work, took me for granted, and mistreated me. I also was having issues attracting the right customers and consistently. I knew something had to change and it was time for some elevation! So, I strategized who I wanted to target, strategized a rebrand that would speak to those people, and spoke their language which was ladies in the cosmetic industry!
I was ready for a transformation
I chose to start working with cosmetic brands because I fell in love with the goals and ambitions of these women. They have the same values as my brand when it comes to innovation, creativity, elevation and empowering their customers and those are the feelings I want to give to my clients as well!
Ever since then, I have continued to grow my brand and help elevate other female owned cosmetic businesses to become empowered, help them get on the journey to becoming their own boss, and helping them reach whatever goals they have for themselves.
Ready to spread my wings
:)
