FROM BEING LOST AND UNHAPPY TO WORKING WITH TREND SETTERS AND INNOVATORS

My love and passion for creativity started when I was 9 years old and I was always working on something artsy. As I got older, I found out about graphic design and started learning about it when I was 14 years old. I had the privilege of attending college when I was 17 years old and while still in college, I graduated from High School. I decided to take a semester off from college for my mental health and then resumed classes in 2020 but then Covid hit...

I have always loved arts and expressing myself with colors, painting, and drawing

I made the decision to move out of my parents home at the age of 19

I was ready to grow and finally be the person I was meant to be, but I started to reflect on whether college would be the option for me as I was a 19 year old with bills and could no longer afford it. I got married and as you guessed, graphic design fell out of the picture for me and I began working retail, cleaning, customer service and serving jobs that I absolutely hated but it paid the bills. I got a serving job that was great money but I became a victim to racial, verbal and mental abuse from coworkers and customers. I was overworked, under appreciated and underpaid.

After the effects of George Floyd and the impact it made on my city, my husband and I knew it was time to go. So in July of 2022, both my husband and I got 2 jobs to be able to afford to move from Minneapolis to Dallas. I began to think about what I wanted to do for work in Texas. I was tired of working jobs where I felt under appreciated and overworked. I realized I needed to go back to what I loved doing! We were finally able to move to Texas and I began taking courses to refresh my knowledge and earned my two certificates in Graphic Design. 

Even though I launched my business, I still dealt with abuse. 

I picked up a part time job at another kitchen job to help me fund my business, but the manager decided to mistreat me even after I told him everything I had dealt with in Minneapolis so I walked out! I went full time into my business but I worked with clients that didn’t appreciate my work, took me for granted, and mistreated me. I was also having issues attracting the right customers and consistently. Something had to change and fast! I started thinking about what projects gave me joy and what demographic of people were hard working driven women of color like me and it was predominantly women in the cosmetic industry! 

I was ready for a transformation and made plans to leave my home city 

I chose to start working with cosmetic brands because I fell in love with the goals and ambitions of these women and they have the same values as my brand. My brand values quality work, creativity, hard work, innovation, and growth. I use these values to empower and elevate innovative and creative women in the cosmetics industry through exceptional brand design. I strive to transform your vision into compelling visual identities that resonate with your target audience, driving growth and recognition in a competitive market.

The abuse I went through unfortunately is an all too real experience for many black women and I’m still healing from those scars. I fight hard to never put myself back in that environment again and help black women get out of and stay away from those environments to be their own boss and become a force to be reckoned with.