I STOPPED LEADING WITH HUSTLE AND STARTED MOVING WITH ALIGNMENT

There was a season of my life where I kept saying yes to work that never felt aligned with the woman I knew I was becoming. On paper, I had jobs, stability, and I was doing everything I thought I was supposed to do. 
But underneath it all, I felt underpaid, overworked, and undervalued. Like I had so much more to offer than the environments around me were willing to recognize. Looking back, it wasn’t just about the jobs. It was about constantly shrinking myself to fit into spaces I had already outgrown.

Creativity has always been my first language.

At 19, moved out, got married, and reality set in

I was ready to grow and step into who I thought I was becoming, but college wasn't working out anymore. At 19 I had real bills, and real responsibilities. I had to be honest with myself and realize I couldn't afford to keep going. Design slowly moved to the background and survival took over. I worked retail, cleaned houses, handled customer service, served tables. Essentially, whatever paid the bills... Eventually, I landed a serving job that looked good on paper, but it costed me...

I dealt with racism, verbal harassment, and constant burnout. I was exhausted, undervalued, and stretched thin. And even then, I knew my this wasn't where my story was meant to end

To support my business in the early stages, I picked up a part time kitchen job. Despite being transparent about my past experiences, I found myself in another environment that felt misaligned and draining. I stuck to my promise of no longer staying in things that drained me and walked out. 

I went full time in my business expecting things to finally feel different. But instead, the same pattern showed up in a new form. I was working with clients who didn't value my work, my expertise, crossed boundaries, and left me feeling depleted.

I wasn't failing, but I was repeating what felt familiar

Even after launching my business, the pattern hadn't changed.

After the murder of George Floyd and the weight it placed on my city, my husband and I knew it was time for a fresh start. (We were also over the cold ;P) We hustled hard to make our move from Minneapolis to Dallas possible. While planning our next chapter, I asked myself "what kind of work would actually sustain me long term?" I was no longer willing to build a life around work that drained me. 

That clarity led me back to design. Once we arrived in Texas, I reinvested in my skills, refined my craft, and earned two certifications in graphic design. This time, I wasn't just going to create. I was going to build something intentional and long lasting.

I was ready for a transformation — so we  left

Now I help beauty founders feel seen, taken seriously, and confident enough to build something sustainable without abandoning themselves in the process

As I grew in my business, I started questioning beliefs I and beauty brands had accepted as truth. One of the biggest was that creative industries were simply undervalued.But the more I looked around, the less that explanation made sense. I saw designers confidently charging thousands for projects. I saw beauty founders with waiting lists and premium pricing. And I saw clients paying those prices without hesitation.

This experience forced me to slow down and reflect on projects that energized me most and the clients I felt the most connected to. Again and again, I noticed the same common story: Hardworking, driven, women of color who are beauty founders, that are building something meaningful but felt unsupported by their brand. And those are the women my brand wanted to support.