I STOPPED LEADING WITH HUSTLE AND STARTED MOVING WITH ALIGNMENT

Art was always my thing from the time I can remember. I loved expressing myself through color, painting, and drawing and discovered graphic design at 14. From that moment, I knew it was more than just a hobby. By 17, I was in college while still finishing high school. After graduating high school, I took a semester off college and returned in 2020. But that's when the world shifted with COVID.

Creativity has always been my first language.

At 19, moved out, got married, and reality set in

I was ready to grow and step into who I thought I was becoming, but college wasn't working out anymore. At 19 I had real bills, and real responsibilities. I had to be honest with myself and realize I couldn't afford to keep going. Design slowly moved to the background and survival took over. I worked retail, cleaned houses, handled customer service, served tables. Essentially, whatever paid the bills... Eventually, I landed a serving job that looked good on paper, but it costed me...

I dealt with racism, verbal harassment, and constant burnout. I was exhausted, undervalued, and stretched thin. And even then, I knew my this wasn't where my story was meant to end

To support my business in the early stages, I picked up a part time kitchen job. Despite being transparent about my past experiences, I found myself in another environment that felt misaligned and draining. I stuck to my promise of no longer staying in things that drained me and walked out. 

I went full time in my business expecting things to finally feel different. But instead, the same pattern showed up in a new form. I was working with clients who didn't value my work, my expertise, crossed boundaries, and left me feeling depleted.

I wasn't failing, but I was repeating what felt familiar

Even after launching my business, the pattern hadn't changed.

After the murder of George Floyd and the weight it placed on my city, my husband and I knew it was time for a fresh start. (We were also over the cold ;P) We hustled hard to make our move from Minneapolis to Dallas possible. While planning our next chapter, I asked myself "what kind of work would actually sustain me long term?" I was no longer willing to build a life around work that drained me. 

That clarity led me back to design. Once we arrived in Texas, I reinvested in my skills, refined my craft, and earned two certifications in graphic design. This time, I wasn't just going to create. I was going to build something intentional and long lasting.

I was ready for a transformation — so we  left

Now I help beauty founders feel seen, taken seriously, and confident enough to build something sustainable without abandoning themselves in the process

What I experienced shaped how I see work, power, and alignment. Especially as a black woman navigating spaces that were never built to fully support us. It taught me that success without respect is misalignment.

Today, I no longer build from survival or force myself to stay where I'm not appreciated. Every move I make is rooted in alignment, intention, and self trust. That's the same approach I bring to women who know they're meant for more, but need a brand that reflect their value and supports where they're going next.

This experience forced me to slow down and reflect on projects that energized me most and the clients I felt the most connected to. Again and again, I noticed the same common story: Hardworking, driven, women of color who are beauty founders, that are building something meaningful but felt unsupported by their brand. And those are the women my brand wanted to support.