Your brand still communicates uncertainty and not like it's stepping into your next level. The clients that are going to pay your prices no questions asked are out there. But they're not sold on your positioning and what you bring. You've grown into the woman you're becoming... but there's a disconnect in your branding that's keeping you from showcasing the authority you are. And that's the gap keeping you from stepping into the brand you want to build.
YOUR ACTUAL PROBLEM?
ACTUAL
Because if any of those were the issue, you wouldn't be booked in the first place...
It's not your prices
It's not your marketing
It's not your audience being broke
It's not that you're not working hard enough
It's not the industry
And no... It's not that you need to show up more
THE PROBLEM?
SM SERVICES
Create momentum between launches
Reinforce your positioning through your work and not just our words
Support growth with content designed to lead somewhere
I build strategy led social systems that:
THAT'S WHY I DON'T OFFER "CONTENT PLANS"
Posting your latest set, reviews, or restock isn't enough when the goal is consistent sales and clear positioning. If you're showing up online, it should be intentional not just visible. Your online presence should reinforce your brand, reflect your authority, and support your growth. Not relying on what's trendy, chasing engagement, or constant explaining
YOUR BRAND ISN'T MEANT TO BLEND IN ONLINE
WEB SERVICES
Guide visitors from interest to action without pressure
Build trust before a conversation ever starts
Support consistent sales even while you log off
I design strategy first websites that are built to:
WEB DESIGN ROOTED IN STRATEGY
If your brand has outgrown templates, and booking links, your website needs to do more than exist. When a beauty brand is positioned as premium, every detail matters. Your website should reflect your price point, guide decisions naturally, and feel intentional from first scroll to final click.
A WEBSITE BUILT TO SUPPORT GROWTH NOT JUST LOOK GOOD
BRAND SERVICES
Positions you as a premium expert in your space
Reflects where your business is going. Not where it started
Attracts aligned, high caliber clients before a word is spoken
We start with strategy, then translate it into a visual identity that:
BRANDING ROOTED IN INTENTION NOT TRENDS
Your beauty brand isn't here to look good. It's here to be chosen. To support higher prices, better quality clientele, and long term growth. If your visuals aren't doing that yet, it isn't an effort issue. It's strategy.
BRANDING THAT BUILDS DEMAND, NOT JUST ATTENTION
THIS IS WHERE THE SHIFT
BEGINS
I design brands that communicate level, maturity, and authority at first glance. This isn't about self-expression or aesthetics alone. In the beauty industry, perception is decisive.
Before a client reads a caption, asks a question, or compares prices, they've already formed their opinion. That's why we focus on how a brand visually signals its position. So pricing, expertise, and professionalism don't need explanation. It's instantly expected.
LEVEL SIGNALING BRANDING
WHAT WORKING WITH ME ACTUALLY LOOKS LIKE
I build brand systems designed for where you're going, not just where your business is today. Most beauty founders rebrand reactively, after they raise prices, expanding services, or outgrowing their audience. Over here, we work differently.
My approach ensures your brand can stretch, evolve, and scale without needing to be rebuilt every time you level up. This positions branding as long-term asset rather than a temporary fix.So the decisions you make today still make sense one, two, or five years from now.
BRANDS BUILT FOR GROWTH
Every design decision I make is tied to a clear business outcome. I do not design based on trends. I design with intention. Why something looks the way it does and what it communicates about pricing, positioning, and credibility.
My clients don’t just walk away with a brand, they understand how and why it works, giving them confidence in both the brand and the direction of their business.
DESIGN THAT CONNECTS
SEE CASE STUDIES
Kiara was getting attention but not commitment. She attracted interest that turned into "I'll purchase later" conversations. That inconsistency made it difficult for her to feel confident to raise her prices.
Now, she has repositioned her brand and consistently attracts customers who pay premium prices and stay.
Jessa is an award winning makeup artist. However, her brand didn't signal this at first glance. This led her to be compared on price and grouped with artists who didn't operate at her level of expertise
Now, her brand matches her expertise. She's working with clients who understand her value immediately and instead of "let me think about it" she hears "send the invoice"
THIS ISN'T A GLOW UP. IT'S A SHIFT IN POSITIONING
CLIENT WINS
WORK WITH ME
My clients don't just leave with a new look. They leave with clarity, confidence, and customers who are ready to pay premium. When intentional design supports real business moves, the results speak for themselves
Soul Belly Bakeshop
Working with Jonita was amazing! She is very knowledgeable and attentive to your brands needs while working very quickly and efficiently. She has taught me so much about managing a successful brand and I look forward to putting those strategies and new branding to practice.
Kwamina Akinyede
Jonita was very thorough in her process. She really cares about her clients and puts her soul into her work. She really helped my brand voice come to life. She is very detailed in her work and takes the smallest detail seriously. She took my vision and brand pillars and incorporated them into my logo and style. I am so happy with the final products. She is an expert in this field. She also showcased the importance of branding. She is very knowledgeable and really is out for her clients to succeed. I enjoyed working with her. Her notion process is so organized and it makes it easy to know what still is needed. I would recommend her to any business and will be using other services that she provides.
Jessa Jaguar
Jonita was absolutely phenomenal to work with from Day 1. I’d been following her on Threads and Instagram for a while, and I knew that when I was ready for professionally-designed branding that she was THE ONE to hire. She really listened to me, understood my concerns, and helped me zero in on things I was missing. I feel like she not only cared about my brand, but also me as a person. Now that everything is completed and finalize, all I can say is WOW! She not only exceeded my high expectations; she absolutely blew them away. Now I have a brand image that I am proud of, and more importantly, one that will resonate with my audience and help me stand out in a saturated market. At this moment, I plan on continuing to work with her by hiring her for web design and marketing. Things have gone so well that I had my first feature article written about my business and I am positive it was my branding that absolutely sealed the deal. If you are considered hiring Jonita, DO IT! It was the best decision I’ve made since starting my business and I WISH I had hired her sooner.
WHAT MY CLIENTS SAY ABOUT ME
LEARN MY STORY
I'm a creative strategist who helps beauty founders align how their brand looks with the level of expertise they already hold. Before this work, I was working long shifts in hospitality. I never lacked ambition, but it no longer matched the impact I wanted to make. Seeing this disconnect play out in my own journey shaped how I approach branding today.
JONITA
HELLO, MY NAME IS
WHO'S BEHIND THE BRANDS THAT ARE READY TO BE TAKEN SERIOUSLY?
LET'S TALK
Let's build the brand that holds its value and supports long-term growth
You're done settling. Done second-guessing. Done playing it safe.
The next level of your beauty business doesn't come from doing more. It comes from a brand that's built to carry you on your journey
