Soul Belly Bake Shop is a purpose-driven bakery brand crafting pastries with all-natural, plant-based ingredients. No artificial fillers, no gelatin, just fruits, spices, and flavors rooted in culture. Every recipe is inspired by Afro-centric traditions and flavors, making each bite both nostalgic and nourishing. Soul Belly isn’t just a bakery, it’s a celebration of heritage, health, and handmade goodness.

ABOUT:

FROM BROWSING INTEREST
TO CONFIDENT CHECKOUTS

PRICE RESISTANCE
Interest wasn't translating into confident checkout behavior.

LOW RETENTION SIGNALS
Customers enjoyed the experience but didn't return consistently.

UNCLEAR PREMIUM POSITIONING
The brand wasn't yet signaling long term value or authority beyond a one time purchase.

SOME OF THE KEY CHALLENGES:

We rebuilt the brand to reflect the level she was stepping into. Visuals were refined to support higher price points, signal long term value, and mirror the care implemented in her products.

Typography, color, and brand elements were unified across every touchpoint to create consistency, recognition, and trust.

BRANDING THAT UPGRADED HER POSITIONING

We shifted her reliance away from social media alone by creating a website that carried the brand's authority and reduced friction at checkout

The site was structured to support confident purchasing, pricing growth, and repeat buying without requiring constant explanation

WEBSITE DESIGNED FOR GROWTH

Her online presence was realigned to reflect premium positioning. Visual direction and messaging were brought into alignment with the brand strategy so every post reinforced authority, not promotion

MARKETING THAT MATCHED THE BRAND

THE SOLUTION

BEFORE

AFTER

VIEW CASE STUDIES

LET'S TALK

Within just 2 weeks of launching her rebrand, there was already a visible shift in her audience. Engagement increased immediately, and previous quiet followers became vocal supporters

With her new positioning in place, she raised her prices before launching without resistance. Customers asked fewer questions, purchased with confidence, and began buying multiple items per order

Visibility quickly translated loyalty. One customer discovered her through her business card on a coffee shop bulletin board and placed multiple repeat orders in a single day.

Today, her brand attracts consistent support and repeat customers. She's now scaling with clarity, expanding intentionally, and operating from a brand that supports where she's going next.

THE IMPACT AFTER THE STRATEGY