We were able to create a brand that definitely stood out from the competition
and represented the innovation of the brand and increased the perceived
value of the brand which led to more customers and sales.
BRAND RESULTS:
We needed to upgrade the client’s logo to a more professional logo
that also represented the brands morals and created trust quicker in
her audience. We also needed to create packaging that spoke to her
target audience, communicated the value of the brand, and the benefits.
BRAND SOLUTIONS:
The brand’s current logo was not attracting the people they wanted to
attract, in fact, it was fading into the background and causing their
customers not to trust them.
BRAND CHALLENGES:
Pure Locs is a natural hair care brand that targets primarily black women with locs
that struggle with retaining moisture, breakage, and thin locs. The brand wants
to provide quality products while being eco friendly, cruelty free, and vegan. So the brand wants to target environmentally conscious individuals.
ABOUT:
