Jessa Jaguar is a makeup artist brand that focuses on inclusivity for all genders, sexual orientations, ethnic backgrounds, skin tones, facial shapes, disabilities, and identities. The brand centers empowerment, representation, quality, and customer experience at the core of its purpose.

ABOUT:

SHE WAS AN AWARD WINNING ARTST THAT WAS GETTING GROUPED WITH INEXPERIENCED ARTISTS

here's how we fixed it

MISALIGNED CLIENTS
Her brand was attracting inquiries that would say how much they needed a makeup artist like her but didn't value her expertise and would tell her she was out of their budget or stopped communication after a proposal was sent

BRAND POSITIONING
Despite her long list of accolades, she was being grouped with inexperienced artists. Clients would compare and ultimately valued price more than quality

MISALIGNED BRAND
She was at the point where her business was destined for way more. But her brand still reflected where she started in her business despite being in the industry for 20 years

SOME OF THE BIGGEST CHALLENGES SHE FACED WERE:

Her marketing was limited since she lacked direction and clarity around her target audience and what made her brand stand out. Once the foundation was defined, it needed to be reflected on her online presence.

MARKETING THAT SPEAKS OF HER VALUE

Her website analytics showed that interest dropped when they saw her price. The same gaps in her branding were showing up online. To support her growth, she needed a website that was built from her brand strategy with intentional messaging and intentional visuals

A WEBSITE THAT ALIGNS WITH HER NEXT LEVEL

Her brand needed visuals that upgraded the perception of her business. At first glance, her visuals blended in with artists who were earlier in their careers, which led to price based comparisons and diluted positioning.

This problem required defining exactly who she was best fitted to serve and what separated her from lower priced competitors

BRANDING THAT BUILD PREMIUM PERCEPTION

THE SOLUTION?

BEFORE

AFTER

VIEW CASE STUDIES

LET'S TALK

The shift didn't come by her being louder about her value. It came from a brand that could speak for itself through intentional design. If this approach aligns with how you want your brand to grow, let's start a conversation

The shift was immediate. Because 2 weeks post rebrand, she caught the attention of a beauty publication that became interested in her brand and wanted to interview her on the impact she was bringing to the industry

Today, she attracts clients that value her expertise, know she's the only option for them, and instead of answering endless questions, she's sending invoices.

THE IMPACT AFTER THE STRATEGY