Jessa Jaguar is a makeup artist brand that focuses on inclusivity for all genders, sexual orientations, ethnic backgrounds, skin tones, facial shapes, disabilities, and identities. The brand centers empowerment, representation, quality, and customer experience at the core of its purpose.
ABOUT:
HER WORK WAS ALREADY AWARD WINNING
HER BRAND JUST HADN'T CAUGHT UP YET
this is what changed
MISALIGNED CLIENT DEMAND
Her brand was attracting interest without qualification. Inquiries expressed need, but not readiness. Leading to price objections, stalled proposals, and inconsistent conversions.
UNDERVALUED POSITIONING
Despite extensive experience and accolades, her brand was placing her alongside entry-level artists. Shifting client focus toward price rather than expertise.
OUTDATED BRAND SIGNALS
Her business had outgrown its visual identity.
The brand no longer reflected her years of experience, skill level, or the caliber of clients she was positioned to serve.
SOME OF THE KEY CHALLENGES:
With defined positioning, her online presence was realigned to reinforce authority, consistency, and premium perception across every touchpoint
MARKETING COMMUNICATES VALUE
Her website was rebuilt directly from brand strategy. Aligning messaging, visuals, and structure to support higher prices reduce, hesitation, and increase buyer confidence.
A WEBSITE BUILT FOR HER NEXT LEVEL
We repositioned her brand to visually reflect her experience, expertise, and pricing tier. This eliminated price based comparison and clarified her value in the market.
BRANDING THAT BUILT PREMIUM PERCEPTION
THE SOLUTION
BEFORE
AFTER
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