We were able to create a brand that represented the brands messaging
and conveyed the innovation of the brand in an innovative and creative way.
BRAND RESULTS:
We created a full brand identity that represented the different skin types
by using different colors. I also strategized the photo direction to show
the diversity of the brand and created brand illustrations to represent
individuals with different skin types by using the beautiful colors.
BRAND SOLUTIONS:
The brand was trying to convey their innovative ideas and convey
their messaging that every skin type is beautiful regardless of the
condition, but they didn’t know how to show that through their branding.
BRAND CHALLENGES:
Glam Aura is a makeup brand that sells eco friendly and vegan products. The
makeup brand sells products that are catered to different skin types such as dry,
oily, sensitive, acne, and combination skin. Customers simply go online and put in
their skin type or take the quiz to find out and then choose the item they want to
buy catered to their skin.
ABOUT:
